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Theory of the Month Club – 1967 Part Three

Hi and Lois daily strip, September 8, 1967.

Hi and Lois daily strip, September 8, 1967.

The “Theory of the Month Club” series, which began in 1966, was inspired by Benjamin Spock’s, “Baby and Child Care,” which was published in 1946. This book became an essential reference book for parents during the Baby Boom era.  Dr. Spock was the first pediatrician to use psychoanalysis to understand the needs of children and applied these theories to child development and family dynamics. His ideas encouraged parents to be more flexible and affectionate with their children, and to treat them as unique individuals.
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Winter Snow

Hi and Lois Sunday page, January 23, 1972.

Hi and Lois Sunday page, January 23, 1972.

So far, it has been an unusually mild winter in the Northeast. Except for a few minor dustings, we have had no significant snowfall. Last winter, there were record accumulations, particularly in Boston.

The seasons provide ideal background settings for Hi and Lois and winter is no exception. Blizzards can leave the family snowbound for days and the kids often get cabin fever. School cancellations are cause for celebration. Snowmen, snowball fights sledding and skiing are favorite outdoor activities. For Chip, shoveling snow is a dreaded household chore, much like mowing the lawn in the summer and raking leaves in the fall.
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Yuletide Tales

BLMerryChristmas

The holiday greeting above appeared in the December 1958 issue of Boys’ Life magazine and features characters from their regular color comics, including (front row, left to right) Rocky Stoneaxe, The Tracy Twins and Pee Wee Harris; (back row, left to right) Space Conquerors, Tono and Scouts in Action.

As we have documented in previous posts, The Tracy Twins was illustrated by Dik Browne from its debut in the October 1953 issue of Boys’ Life until he handed it over to other artists in the early 1970s. It was written and designed by Al Stenzel, an art director at the Johnstone and Cushing agency.
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